National and international media have covered the problem of marine and plastic litter in depth during the past few years and this have, together with a high attention from the authorities, created the high awareness in the public. Norwegians are nature-loving and it gives us a practical meaning of doing something useful when we participate in solving one of the fastest growing environmental issues we have internationally. It’s a huge task to reverse the situation with 8 million tons of plastic ending up in the sea every year.
Plastic and other items generally enter the environment as a result of irresponsible behaviour or a lack of appropriate infrastructure. However, we must provide people with the opportunity to do the right thing – we need developed waste infrastructures that are easily available.